Keyword research
The search terms your customers use, ranked by volume and difficulty.
App Store Optimization (ASO)
App Store Optimization services that turn searches into installs
We help your app rank higher in Google Play and the App Store with better keywords, titles, icons, screenshots and ratings, so more of the right people find and install it.
What we offer
What's included
Listing rewrite
Title, subtitle and descriptions tuned for rank and readability.
Icon & screenshot design
Visuals that explain the benefit and lift install rate.
Ratings & reviews
Review prompts and reply workflow to lift rank and trust.
Localization
English, Urdu and target-market listings that open new keywords.
Tracking & reporting
Monthly rank, traffic and install conversion reports.
What is app store optimization (ASO)?
App store optimization, often written ASO, is the process of improving how an app appears and ranks in app store search so that it gets more visits and installs. It is to Google Play and the Apple App Store what SEO is to Google Search. Most people find new apps by searching inside the store, so an app that ranks on page one for the right keywords gets installs without paying for ads.
Why ASO matters for your app
- Free, ongoing installs. Organic traffic keeps coming after the campaign ends, unlike paid ads.
- Lower cost per install. A page that converts well makes every ad rupee work harder.
- Better users. Search users are already looking for what your app does.
- Compounding results. More installs and better ratings lift rank, which brings still more installs.
What we do in an ASO project
1. Keyword research
We find the words and phrases your customers type, rate each by search volume, competition and relevance, and map them to your title, subtitle, short description and long description. Google Play indexes the full description; the App Store uses the title, subtitle and a hidden keyword field, so each store needs its own plan.
2. Title, subtitle and description
We rewrite your listing so the main keyword sits in the title, the description reads naturally for humans and every character is working for you.
3. Icon, screenshots and preview video
Visitors decide in seconds. We design screenshots that explain the benefit, not just the interface, and test icon variants to see which gets more taps.
4. Ratings and reviews
Rank and conversion both depend on your rating. We set up a polite in-app review prompt at the right moment and a process for replying to reviews.
5. Localization
Listing in English and Urdu, plus the languages of your target markets, opens new keyword sets with less competition.
6. Tracking and ongoing tuning
We track keyword rank, impressions, page views and install conversion, then keep testing. ASO is never finished because stores and competitors change every month.
ASO for apps built by Netstech and others
We publish our own apps on Google Play, so we run these steps on live listings every week. Whether your app was built by us or by another team, we can audit it and improve it. If you still need the app itself, see our mobile app development service, and our UI/UX design team can produce the icon and screenshots.
How we engage
From first call to production
- Week 1
Free audit
We review your listing, keywords, visuals and rating against competitors.
- Week 1-2
Keyword & listing plan
A prioritised keyword map and new listing copy.
- Week 2-3
Creative refresh
New icon, screenshots and preview where needed.
- Ongoing
Publish & monitor
Launch changes, track rank and keep testing every month.
FAQ
Frequently asked questions
What is ASO in digital marketing?
ASO (app store optimization) is the practice of improving an app listing in Google Play or the App Store so it ranks higher in store search and converts more visitors into installs. It covers keywords, title, description, icon, screenshots, video, ratings and reviews.
How long does ASO take to show results?
Small changes to titles and descriptions can move rank within a few weeks once the store re-indexes your app. Gains from better visuals and ratings build over two to three months, and ASO should be reviewed monthly.
Is ASO different for Google Play and the App Store?
Yes. Google Play indexes the long description, so keyword placement there matters. The App Store relies on the title, subtitle and a hidden keyword field. We make a separate plan for each store.
What does an app store optimisation service cost?
It depends on the number of apps, languages and how much creative work is needed. We start with a free audit and then quote a one-time listing refresh or a monthly ASO plan.
Do you need access to my developer account?
To publish listing changes we need Play Console or App Store Connect access with limited permissions. You stay the owner and can remove access at any time.
Want a free ASO audit of your app?
Send us your Google Play or App Store link and we will tell you what is holding back your rank and installs.